Overview

Programme Objectives

Career Scope

Overview

Architectural Assistant Course, a one-year diploma, recognized by NCVT, Ministry of Labor & Employment, Govt.  of India is a professional course that deals with a wide spectrum of activities like specific tasks and general administrative, development and preparation of architectural drawings, managing work packages given to sub-consultants, assisting architectural teams in preparing sections, assisting architects.  Liaise with clients on all architectural matters, whether in any type of architectural project for business purposes or private homes.

Programme Objectives

Career Scope

Experienced and skilled candidates can also work independently and acquire professionals through consultancy charges.  As a skilled candidate in architecture, the job is not only limited to designing corporate workplaces but you have to design houses, colonies, apartments, hospitals, hotels, stadiums, shopping complexes, schools, industrial complexes, etc. as an architectural designer, and architecture engineer.  , Interior Designer, Architecture Draftsman, Technical Assistant, Project Assistant Manager, Sales/Business Development Manager, Architectural Assistant, Architectural Historian/Journalist, Art Director, Building Contractor, and Landscape Architect.

Overview

Packaging design is a multi-disciplinary field that considers functional aspects such as maintaining and protecting its contents from damage;  transportation, manufacturing;  Distribution on the surface of the package, and graphic design elements result in bound communication.  This introductory course will address the basic elements and principles of packaging design.  Emphasis is placed on understanding aspects of form and composition;  Basic design’s considerations for graphic design elements on the surface of the package.  This will include the study of package construction – primary and secondary packages – and how products are effectively designed and presented on shelves.

 

Packaging design is the process of designing product packaging so that a product can be safely contained, identified, and delivered. Whether it’s a McDonald’s food box, Apple’s iPhone packaging, the box your new fridge comes in or even a tea bag, almost every product in the store has packaging.

 

Packaging design involves designing and creating a product’s container and how it looks to the customers who might purchase it.  This is why you usually see a cartoon character on cereal geared toward children, while adult cereal boxes may have fresh fruit displayed on them.

Packaging design is the process of allowing your packaging to fulfill a wide range of functions.  It has to be functional, hold your product, and be able to transport and store it.  It needs to differ in some way from your competitors’ packaging, as well as appeal to in-store and online customers.

Programme Objectives

In recent times, with the globalization of markets and trade, the role of packaging has assumed greater importance in the marketing and distribution of agricultural products, value-added products, industrial products, and mass-produced consumer goods.  Consequently, there is a demand for technically competent cadres who can handle design, development, manufacturing, and quality control, along with the effective use of modern packaging technology.  India has more than 7,000 organized industrial units and about 4,50,000 small industries that use or manufacture packaging materials and require qualified technical personnel.

Career Scope

The curriculum is so designed that the successful candidates would be well-equipped in all major facets of packaging activities and will be easily employable in package manufacturing, packaging machinery manufacturing, or user industries like food, pharmaceuticals, cosmetics, and others. With experience, they can also aspire to be self--employed professionals/entrepreneurs in their field.

·         Packaging Designer

·         Industrial Designer

·         CAD Designer

·         Graphic Designer

·         Static Equipment Designer

Overview

Product design encompasses the processes of imagining, creating, and iterating products to solve problems or meet users’ needs. A course in product design prepares aspirants for a career in the product designing and manufacturing industry.

 

Product design course is a specialization of designing course combining 3D design, sketching, product manufacturing, digital designing, business communication, application of technology, and designing knowledge in various product designs.

 

But it doesn’t end there, as product design plays an ongoing role in refining the customer experience and ensuring supplemental functionality and capabilities get added in a seamless, discoverable, and non-disruptive manner. Brand consistency and evolution remain essential product design responsibilities until the end of a product’s lifespan.

 

And it’s much more than just what users see on their screens. System design and process design are critical behind-the-scenes components that eventually drive users to see and interact with the interface design.

Programme Objectives

Career Scope

Overview

The process of creating a web page or website is called ‘website designing’. The whole process can be divided into three parts, such as concepts, planning, and construction. A web design course is a diploma or certificate program that helps one learn web design systematically. 

 

Website converging to Web Portal and merging towards App Design & Development and ultimately E-Commerce Market Place is the only potential field of employment generation and huge professional manpower is required for not only design & development but also for maintenance & management.

 

 Most industries are searching for professional manpower who will be utilized on a retainer ship basis and who are well acquainted with the thorough knowledge of design, development, content writing, concept designing, photo & video editing, modeling & image consulting, branding & promotion, digital marketing & SEO, SMO, etc., maintenance & management.   

 

Nowadays a website is a portal for information and accessing data. However, the way people analyze and interpret online information will change, and hence, the future of web design too will change. However, as long as people are using the internet to physically access information and data, they will need a web property. So, web designers and developers will always have a job, whether they are freelancers or working for a company.

 

India is one of the fastest growing economies in the world with very high digital penetration till now which will increase in the recent future, with a fair chance of getting doubled in the next 5 to 10 years. Along with this Government of India is giving a push to digital or internet penetration through government schemes like ‘Digital India’ etc.

 

According to the Bureau of Labor and Statistics: The employment of web developers is projected to grow 20 percent from 2012 to 2022, faster than the average for all occupations. Demand will be driven by the growing popularity of mobile devices and e-commerce

Programme Objectives

Career Scope

Overview

In defining multimedia, Margaret Rouse states that it involves the use of more than one presentation mediums to communicate with an audience. Thus rather than incorporating text or sound, multimedia would incorporate the use of two presentation formats such as text and sound. In addition to melding formats such as text and sound, multimedia can incorporate the simultaneous use of the following mediums:

• Text, sound, and animated images
• Text, sound, and images from videos
• Sound and video

Multiple display areas, presentations, and/or images presented at the same time

 

Although one may notice a convergence between multimedia and traditional film or motion pictures, the scale of production is generally less expensive and smaller for the former mode of presentation.  Additionally, multimedia can incorporate audience involvement, in which case it becomes a form of interactive multimedia.  Interactive elements used in multimedia can include things like text entry, voice commands, touch screens, mouse manipulation, live participation, and user video capture.

 

Graphic and multimedia designers design information materials for visual and audio communication, publication, and display using print, film, electronic, digital, and other forms of visual and audio media.

While multimedia encompasses the use of multiple media for presenting information or entertainment, web graphics uses visual representation for this purpose.  Thus while multimedia involves the synergistic use of at least two modes of information transmission, web graphics may include only one: visual images.  Additionally, web graphics are designed specifically to be displayed on an Internet site, whereas a multimedia presentation may exist in the form of a movie, PowerPoint presentation, interactive DVD, CD-ROM, and more.

 

Another interesting difference between the worlds of multimedia and web graphics is the career opportunities in the respective fields.  For example, a person who works as a multimedia artist is responsible for creating visuals and animations for television, video games, movies, and other media formats.  On the other hand, a web graphic designer works by creating visual concepts that will be displayed on a website.  As mentioned earlier, the difference between the two fields is that the former involves the use of multiple communication platforms (visual, animation, etc.) while the latter involves a single presentation (visual).

Programme Objectives

The Multimedia Design and Development Diploma program offers the opportunity to participate in a comprehensive multimedia design education where you will develop a range of interactive digital media production skills, including web design, mobile interface design, experience design, motion graphics, 2D animation, web coding, and more.  Streaming, user testing, video and sound editing, user interface prototyping, digital storytelling, and interactive design. Through this hands-on learning process, you will develop the fundamental creative and technical multimedia design and development skills required for employment in videography, motion graphics, web design, and interactive content development.

Under the guidance of experienced and knowledgeable professors, you will learn and become proficient in industry-standard software such as Adobe Photoshop, Illustrator, After Effects, Xd, Audition, Adobe Animate, and Premiere.  Web technologies such as HTML5, Extensible Markup Language (XML), Cascading Style Sheets (CSS3), JavaScript, jQuery and Hypertext Preprocessor (PHP), and MySQL are employed in hands-on learning situations in our applied learning environment with relevant industry projects. 

You will develop important collaborative teamwork and project management skills through group assignments.  It will prepare you for collaborative projects in the field and help you gain a real-world perspective on the nature of multimedia work.

You will be prepared to pursue new media opportunities by developing a comprehensive portfolio that you can present to potential employers or clients and gain exposure to the entrepreneurial opportunities open to professionals in this rich field. Students in this program will also develop real-world user experience skills through usability labs and work placements.

Career Scope

If you’re interested in pursuing a career in multimedia design, you’ll find jobs in a growing number of industries, from advertising agencies to production companies.  There are also job opportunities in the gaming and entertainment industry.  Some of the most popular career paths for multimedia designers include web designers or programming, graphic designers, software development or programmers, installation artists, special effects engineers, game developers or programming, video and audio editors, advertising businesses, lecturers at colleges and universities, engineering and sales, entertainment industry, gaming industry, graphics designing, media and news, publishing company, three-dimensional product modeling, graphic designer, creative director, user experience (UX/UI) designer, production artist, product developer, art director, marketing  Specialist, Multimedia Artist/Animator, Freelance Character Animator, Content Developer, Freelancer, Animator, Modeler, Senior Technical Artist, Story Broad Artist and many more.

Overview

3D Animation is a course for multimedia, animation and gaming courses. 3D animation is animating computer-generated objects that appear in three-dimensional space. They can be rotated and moved like real objects. 3D animation is central to games and virtual reality, but it can also be used in presentation graphics to add flair to visuals.  3D animations with animated 3D models are a great way to bring to life an idea or design that is still on the drawing board or difficult to describe with words. 3D animation can make visible what is invisible or difficult to conceive.  The course is important from the employment point of view as it opens wide opportunities in various fields.

 

While motion graphics are animations with text as a major component. Basically, it is animated graphic design.  Motion graphics are a way to interact with the audience and add depth to the story.  Together with music and functional copy, they can give us a message.  We use them to create ads, and share movie and video title sequences and information.

 

The 3D Animation course covers all the essentials including the 12 principles, body mechanics, and how to rig your own character.  You’ll finish the course with a solid foundation in 3D, a portfolio piece, and confidence.

 

Students should have creative and artistic qualities and appropriate technical skills.

  

They should have observation skills, good communication skills and good teamwork skills.

They should be able to work in an organization with team spirit.

 

Programme Objectives

Individuals who seek creative jobs in the technical, advertising, or animation field can consider VFX and animation programs. These programs enable you to express your creativity through animation, graphics, and other visual tools. It also offers great job opportunities in different fields of entertainment and technology.

The course helps to identify hidden talents and skills of the individual with goal-oriented practical training and development programs that stimulate productive behaviors and increase individual and organizational productivity.

 

The course help student to be:

Creative and artistic qualities and appropriate technical skills.

Have observational skills, good communication skills, and good teamwork skills.

Able to work in an organization with a team spirit. 

Develop artistic skills to bring still objects into motion.

Career Scope

Professional 3D animators often pursue careers in gaming and film, but there are huge opportunities in other industries as well.

 

Some of the top job prospects after completing the course include 3D Animator, Art Director, Film Editor, etc.

 

After completing the course there is a huge scope of employment in various industries which are as follows in the role from beginner to Senior Level:

•           3D Ad Agencies

•           Animation Studios

•           Colleges & Universities

•           Film Industry

•           Game Designing Companies

•           TV Production Houses and many more.

 

There are opportunities to work as a freelancer/self-employed.

Overview

This course is designed by practicing directors and subject matter experts.  It aims to cover basic marketing and advertising concepts, and digital media management and review fundamental statistical tools for analysis and forecasting with in-depth knowledge of marketing and analytical tools.

  

This course is designed for practical learning so most concepts will be combined with hands-on training, where students will be expected to work with SEO based on marketing datasets, dummy display ads, virtual website optimization, and instruction from lectures and class discussions.  will be  Some key features of this program include live experience analyzing responses with analytics software, launching dummy display ads, and creating website optimization through Google AdWords.

  

At the end of this course, participants will understand the various channels and activities needed to plan and execute an effective digital marketing strategy for their business.

  

The Digital Marketing Course is an initiative designed to educate students and practitioners in the field of digital marketing analytics and prepare them for jobs or for professionals or freelancers to launch campaigns for their own organizations.

 

The Professional Certificate in Digital Marketing Analytics is recommended for anyone involved in planning, implementing, or monitoring digital strategies in their organization – or for those looking to add a new skill set and build a career in this dynamic field of online marketing.  The program is suitable for professionals of all levels and disciplines, as job roles are becoming increasingly complex and multifaceted and most projects are performed with lean teams.  Marketing professionals from top to bottom in an organization should not only have the awareness but also the skills to use these tools.  Participants will also learn how to use these strategies to gain a competitive advantage for both their business and career.

Programme Objectives

To truly harness the potential of digital marketing and effectively leverage its impact on consumers, we need to have a strong foundation in digital marketing by exploring the emerging tools that the internet has to offer.

·           Enter the realm of social media

·           Understand and anticipate the mindset of online customers.

·           Design tools to enhance the online experience of consumers.

·           Monitor, evaluate and repeat traffic-building activities for marketers.

·           Evaluate internet-marketing metrics and identify KPIs.

·           Intergrade digital marketing and traditional marketing efforts.

·           Benefit marketers with better consumer segmentation, consumer trend forecasting, and        consumer analytics.

·           Extracting consumer DNA and supporting marketing decision-making.

Career Scope

·         You can get hired by 500+ Big E-commerce companies like Flipkart, Amazon, eBay, etc...

·         You can get hired by 1000+ Big Service companies like Justdial, Olx, Quikr, etc...

·         You can promote your own business and get inquiries in few months globally.

·         You can do a job as a marketer in 11,000+ Digital Marketing & Web Development companies in India and 1000+ companies in Kolkata 

•     You can work as a freelancer at your home with 50+ freelancing websites like Elance, Upwork, Toptal, etc...

 

Role also available at various level as Digital Marketing Executive, SEO Executive, Online Marketing Executive, Internet Marketing Executive, Digital Marketing Consultant, Digital Marketing Manager, Inbound Marketing Manager, Search Engine Marketers, Conversion Rate Optimizer, Social Media Marketing Experts and many more.