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Fashion Styling & Dress Making

Fashion Styling and Image Design


A Fashion Stylist is one of the most popular emerging professions in the fashion world globally and is the job title of someone who selects the clothing and accessories for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.

Fashion Stylists are often part of a larger creative team assembled by the client, collaborating with the fashion designer, photographer/director, hair stylist and makeup artist to put together a particular look or theme for the specific project.

Fashion Stylists generally borrow and return clothing and accessories from fashion boutiques and directly from fashion designers. Items can also be bought if funds are available. Most boutiques and designers will want you to leave a deposit or credit card details in case the garment or accessory becomes damaged while on loan.

Fashion Stylists may perform the following tasks:

  • Select items to appear in fashion magazines/media
  • Select clothing for TV personalities, celebrities or the wardrobe for film or TV characters.
  • Source fashion items and props for photographic shoots or film/tv personalities, or product placement in fashion magazines/media.
  • Advise on photographic approaches and the selection of locations, props, clothing, models, makeup artists, photographers, hair stylists and the overall look for photo shoots.
  • Advise and direct the photography of items and clothing selected for promotion.
  • Liaise with fashion designers, retailers, the media, models/model agencies, photographers, makeup artists, hairdressers, beauty therapists, personal trainers and the media.
  • Organise and compare fashion parades and events.
  • Write articles on the latest fashion trends.
  • Provide fashion direction to buyers, merchandisers and/or product developers/designers.
  • Speak at events about image and fashion trends.
  • Provide makeup and hair styling services to clients or complete makeup and hair styling on location for photo shoots.

Dressmaking is an age old profession that dates back thousands of years. Some historians would even argue that the history of dressmaking goes back as far as the invention of the needles. Once woven fabrics, like linen and silk, became the norm, dressmaking as a career became very popular and commonplace. Many dressmakers would cater mostly to wealthy aristocrats who, creating clothing based on illustrations of the latest styles.


Traditionally, dressmaking was a career for women. Along with writing and painting, it was deemed to be a socially acceptable and proper way for women to earn a living wage.Today, however, dressmaking is an acceptable career for both women and men alike. Modern dressmakers might make a variety of different types of clothing, from elegant gowns to business suits.

Role of a Dress Maker

A dressmaker makes and sews clothing. Although the term dressmaker might imply that these professionals make only dresses, this is a misconception. The word dress traditionally referred to all types of clothing. While modern dressmakers will still make women’s dresses, the might also make other types of clothing as well, including skirts, skirts, and pants.

Some dressmakers specialize in making specific types of clothing, like wedding apparel, for instance. Other dressmakers might specialize in altering existing pieces of clothing in order to make them fit better or look different.

Dressmakers must have a number of specialized skills. Sewing skills are essential in order to pursue a career in dressmaking. Because measurements play a large part in garment making, math and measuring skills are also essential. Communication skills are also a must.

Dressmakers often work closely with clients in order to create custom or tailored pieces. This generally involves choosing a particular style or pattern, as well as several fittings. Before and during the creation process, a dressmaker will often measure the client’s body several times. A dressmaker will also usually have the client try on the custom piece several times during the creation process to help ensure a perfect fit.

Before a garment can be made, a specific type of fabric must also be chosen. The type of fabric chosen will usually be partly based on the wants and needs of the client, and partly based on the type of fabric that is best for making the garments.

To create a custom piece of clothing, a dressmaker has two options. First, she may create a garment from an already existing pattern. Most dressmakers have access to several different patterns, but some clients may even bring their own pattern to a dressmaker. A very skilled dressmaker might also be able to design a garment and create a pattern to make it. This generally involves patternmaking skills as well as sewing skills.

What You Learn

Fashion Stylists are taught how to work in the following areas:-

Editorial Styling: involves conceptualizing and organizing the photo shoots for the pages in fashion magazines and other media publications. This may also involve selecting items to appear in fashion product pages for magazines and writing articles on personal style, fashion trends etc. Here you will find yourself working closely with photographers, art directors, designers, artist managers, and fashion editors. Print assignments include fashion magazines, publicity shoots, album covers, advertising, and movie posters.

Video/Commercial Styling: involves styling models or actors/actresses for advertising commercials, film clips,  industrial and educational videos.  This could involve anything from selecting the wardrobe items to coordinating the shoot - selecting the location, models, makeup artists and even the photographer.

Television: involves style actors, talent, live broadcasts, news and current affairs, breakfast television, sitcoms, soap operas, dramas, styling show hosts and visiting talent.

Wardrobe Styling: involves working on film, television, concert or theatre productions, (sometimes under the direction of the Costume Designer), developing the look and/or selecting the wardrobe items for the actors/actresses, musicians/performers, dancers or television personalities (i.e. newsreaders). Wardrobe Styling is often considered a form of Show Styling.

Show styling: involves organizing events and fashion parades. This could involve public speaking/comparing, working backstage at fashion parades, selecting models, organizing the running order, selecting garments and/or accessories, selecting the venue, developing the event concept, dealing with the media, photographers, and PR companies.

Live performance: involves styling musicians and other performers for concerts, special events, road tours.

Celebrity styling - Corporate Styling: involves advising companies on their corporate uniforms, providing talks/seminars to staff on personal appearance, in-house magazine publications and more.

Corporate: involves styling company executives and/or styling annual reports.

Personal shopping: involves selecting clothes for a client.

Runway styling: involves styling for fashion parades

Catalogue styling: involves working with designers or businesses on developing promotional materials such as product catalogues. Catalogue Styling involves Merchandise Styling as listed below.

Retail fashion styling: involves styling retail customers in-store.

Prop and set styling: involves finding and buying the props that surround the products featured in print advertisements.

Photo Styling - involves styling any photo shoot and includes editorial styling, commercial styling and catalogue styling.

Merchandise Styling: involves creating displays of products in retail stores or for photo shoots.

This course is an excellent opportunity to combine your creativity with your technical skills to create beautiful clothing and accessories sure to impress your friends and family.

The course also covers sewing for profit, which means this program could be an excellent stepping stone toward adding a little money in your pockets or even starting a new career.

In the field of Dress-making the students learn the following:-

 Introduction to Sewing and Fabric

• Your Sewing Machine

• Sewing Machine Operation

• Sewing Aids

• Fiber and Fabrics

• Knits and Patterns

• Fabric Selection

• Preparation and Care

• Special Fabrics and Special Cuttings

Construction of a Garment

• Adjusting the Pattern

• Layout, Cutting, and Marking

• Stitching and Seam

• Fitting and Shortcuts

• Darts and Gathers

• Pleats and Plackets

• Facings

• Ruffles and Collars

• Sleeves

Finishing Techniques

• Pockets

• Cuffs, Sleeve Finishes, Casings and Waistbands

• Belts and Zippers

• Buttonholes and Button Selection

• Closures

• Bias and Bias Binding

• Decorative Trimmings

• Hems and Lining a Garment

• Alterations and Remodeling

• Sewing for Men and Boys

• Construction Techniques for Women’s Pants

• Sewing for Infants and Children

Special Projects for Sewing

• Traditional and Contemporary Tailoring Methods

• Sewing Machine Attachments

• Appliqué, Machine Embroidery, Patchwork and Quilting

• Mending, Repairing and Recycling

• Elements and Principles of Design

• Decorating Style and Choosing Color Wisely

• Putting a Room Together

• Home Accessories

• Window Treatments, Curtains and Draperies

• Slipcovers

Beyond The Basics of Sewing for Fun and Profit

• Potholders

• Holiday Items

• Gifts and Accessories

• Toys

• The Tourist Trade and Resort Wear

• Teaching Others and Practice Projects

• Ideas for Fun and Profit

• Additional Practice Projects

Skills You Learn

Skills of the Successful Fashion Stylist:

One must have a passion for fashion and a keen eye for detail, as well as be up to date with the latest fashion trends and colour schemes and be familiar with a huge range of fashion labels.

One must learn how to conceal body flaws and use accessories and props to your advantage. An understanding of body and face shapes will also be a necessity.

One is taught to have patience and not let your ego rule, and be creative and able to think outside the box.

One is learnt to be highly organized, have the ability to work to a schedule, be self motivated, trustworthy, honest and should have a sense of humour.

One must expect to work for next to nothing in the beginning of your career but then knows what you are worth later in your career. You also MUST have the ability to learn from other experienced stylists, work long and demanding hours, do seemingly boring but necessary tasks and at the end of the day have a positive attitude.

Career Opportunities

  • Image consultant
  • Personal stylist
  • Fashion editor
  • Photo stylist
  • Wardrobe stylist
  • Design coordinator
  • Personal shopper
  • Celebrity stylist
  • Makeover stylist
  • Sewing Machinist
  • Clothing Cutter
  • Clothing Pattern Maker


Duration of the Course: 6 months

Application Process


Interested candidates must have appeared/passed the CBSE/ISCE/ISC/Regional Board (or any other equivalent board) 10+2 examination in any discipline. Candidates who have recently appeared for the examination and are awaiting their results may also apply.


We, at EXIN follow the following evaluation procedures for admission to its various courses. Candidates have to undergo:

The admission procedure to various courses at EXIN follows the method of:


1. An admission test.

2. An all-inclusive interview.

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